About two years ago, Facebook bought Instagram. Whether that was a good business decision or not, it doesn’t matter. What matters is that many now prefer Instagram to Facebook. While both are social networks, they use two different perspectives on how things should be done.
Facebook is about building your profile, sharing what you think at that time, checking what others are up to and more stuff like that. Instagram, on the other hand, lets you connect with the world visually. All you need to do is open the Instagram app on your phone or tablet, select the camera icon to take a pic and then upload it. It is that simple.
Facebook is available on both computers and mobile devices like tablets and smartphones. Instagram can only be accessed on a mobile device. So as you can see, Instagram is a platform built on a “me” approach. Anyway, here are some reasons I think I think Instagram is better than Facebook.
- Images Are Cool
You already know the saying that “a picture is worth a thousand words.” People respond better to images than blocks of texts.
Think about it, do you read all posts on Facebook, or do you skip to the ones you think are only valuable? And have you noticed how you act when you come across a picture in a Facebook post? As for me, I stop to look at it in more detail.
Professional marketers know that images work well than text. To prove this, a certain survey asked marketers which media platform they use. Many armatures said Facebook, but the experienced ones chose Instagram. It is why many businesses spend money trying to buy Instagram likes and followers because they know it is rewarding.
- Not Cluttered
One thing I hate about Facebook is there is so much going on. You have ads on one side creating the distraction, an endless stream of posts that gets boring as you scroll down etc…
Facebook is simply a mess. If you decide just log out for an hour or two, you will surely miss out something, that’s just Facebook. But it is not such a big problem with Instagram.
- Easy To Use
Somehow I just find Instagram easy to use than Facebook. Coming up with interesting posts for Facebook daily is tiresome. Not all of us are creative with words.
- Gets More Personal
Instagram lets people show that they are just like everyone else. If you are not sure what I am talking about, try following a celebrity on Instagram. You will be stunned to see them upload a selfie. It is a different experience for them on Instagram without all the fancy clothes, bright lights and the red carpet.
Big companies are also using this to their advantage. You will find them uploading photos of their upcoming products, photos of their employees and more. This is important in that it helps consumers relate to the brand. And as a bonus, these kind of photos are an easy way of get likes on instagram, followers and comments.
While Facebook is old and has more users than Instagram, the new social network is quickly gaining ground. And I am sure we will see more from Instagram in the near future. With big companies and cerebrities spending just to buy Instagram likes and followers, it proves that others have seen the potential in this social network.